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Most shampoos clean your hair. Some condition it. Very few actually change its texture. The PURC Keratin Treatment Shampoo does something genuinely different: it infuses your hair with Brazilian keratin every time you wash, gradually straightening, smoothing, and repairing your hair with each use — so that over time, your hair becomes progressively easier to manage, progressively smoother, and progressively more frizz-free.
This is the shampoo that makes every wash day a treatment day.
Brazilian Keratin Treatment is the most effective professional hair smoothing system ever developed. By infusing the hair shaft with keratin — the structural protein that hair is made of — it rebuilds the hair's internal structure from within, smoothing the cuticle, eliminating frizz, and creating a straight, smooth finish that lasts.
The PURC Keratin Treatment Shampoo brings this professional-grade ingredient into your daily wash routine, delivering a consistent dose of Brazilian keratin with every use. The result is hair that gets progressively smoother, stronger, and more manageable over time — without the time, cost, or commitment of a full salon keratin treatment.
Whether your hair is naturally curly, wavy, straight, fine, thick, colour-treated, or chemically processed, this shampoo works with your hair's natural structure to deliver smoother, more manageable results. The gentle formula cleanses effectively without stripping the scalp's natural oils, making it suitable for daily use across all hair types.
PURC is a professional hair care brand trusted by stylists and consumers worldwide. The Keratin Treatment Shampoo is formulated to the same standards as professional salon products, delivering results that are genuinely transformative rather than merely cosmetic. This is the shampoo that changes how you feel about your hair — one wash at a time.
Size: 100ml (1 unit). Gender: Unisex. Hair type: All. Key ingredient: Brazilian Keratin. Item type: Shampoo/Treatment.
The PURC Keratin Treatment Shampoo turns every wash day into a treatment day — delivering the straight, smooth, frizz-free hair you want, one wash at a time. If you've been fighting frizz and dreaming of smoother hair, this is where you start.
Brand Name: PURC
Gender: Unisex
Hair Type: All
Ingredient: Brazilian Keratin
Item Type: Shampoo/Treatment
Net Weight: 100ml
Number of Pieces: 1 Unit
Origin: Mainland China
We ship worldwide FREE.
When placing order, PLEASE MAKE SURE YOU ENTER YOUR FULL SHIPPING ADDRESS INCLUDING HOUSE/FLAT/BUILDING NUMBER AND CITY. This will help us to fulfill your order quickly.
We can't do NEXT DAY or SAME DAY deliveries as its unrealistic for our supply channels and logistics.
Orders typically ship within 7 business days. Delivery times vary by region but generally range from 7 to 12 business days.
Sometimes deliveries could take up to 15 to 20 business days in case of civilian unrest/ war affecting supply routes.
Once your order is shipped, you’ll receive a tracking number via email to monitor your delivery status.
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New York, NY
★★★★★ShelbyGood quality jump suit from Elanique Shop. Loved it and timely shipping.
Portage, MI
★★★★★RenataI bought pet leashes from Elanique Shop. Flexible discount and reliable quality.
Santa Clara, CA
★★★★John ViscontiI did buy my summer shirts and swimwear from elanique using the introductory discount of 20%. I did like the quality. Delivery took 8 days but its worth the wait.
Chicago, IL
★★★★★Rachel AndersonI did buy my wedding dress from elanique shop and it did match my expectations. Suited me well for the big day.
Dallas, TX
★★★★★Rebecca SlaterMe and my boyfriend got our new sweatshirts from elanique. Good value for money.
Philadelphia, PA
★★★★Martin ToppingGot my fitness equipment and sports watch. Price is reasonable and quality is good. Only thing that could be better is delivery time which took 5 days. It could have been quicker.
New York City, NY
★★★★★Katya PoroshenkoMy purchase was wrinkle free face and neck massager. I am satisfied with the product and delivered with care.
Montreal, Canada
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