The Shampoo That Straightens While It Cleans
Most shampoos clean your hair. Some condition it. Very few actually change its texture. The PURC Keratin Treatment Shampoo does something genuinely different: it infuses your hair with Brazilian keratin every time you wash, gradually straightening, smoothing, and repairing your hair with each use — so that over time, your hair becomes progressively easier to manage, progressively smoother, and progressively more frizz-free.
This is the shampoo that makes every wash day a treatment day.
Brazilian Keratin: The Gold Standard of Hair Smoothing
Brazilian Keratin Treatment is the most effective professional hair smoothing system ever developed. By infusing the hair shaft with keratin — the structural protein that hair is made of — it rebuilds the hair's internal structure from within, smoothing the cuticle, eliminating frizz, and creating a straight, smooth finish that lasts.
The PURC Keratin Treatment Shampoo brings this professional-grade ingredient into your daily wash routine, delivering a consistent dose of Brazilian keratin with every use. The result is hair that gets progressively smoother, stronger, and more manageable over time — without the time, cost, or commitment of a full salon keratin treatment.
Suitable for All Hair Types
Whether your hair is naturally curly, wavy, straight, fine, thick, colour-treated, or chemically processed, this shampoo works with your hair's natural structure to deliver smoother, more manageable results. The gentle formula cleanses effectively without stripping the scalp's natural oils, making it suitable for daily use across all hair types.
Professional Results, Home Convenience
PURC is a professional hair care brand trusted by stylists and consumers worldwide. The Keratin Treatment Shampoo is formulated to the same standards as professional salon products, delivering results that are genuinely transformative rather than merely cosmetic. This is the shampoo that changes how you feel about your hair — one wash at a time.
AliExpress Standard Sizing Guide
Size: 100ml (1 unit). Gender: Unisex. Hair type: All. Key ingredient: Brazilian Keratin. Item type: Shampoo/Treatment.
Straight. Smooth. Frizz-Free. Every Wash.
The PURC Keratin Treatment Shampoo turns every wash day into a treatment day — delivering the straight, smooth, frizz-free hair you want, one wash at a time. If you've been fighting frizz and dreaming of smoother hair, this is where you start.
SPECIFICATIONS
Brand Name: PURC
Gender: Unisex
Hair Type: All
Ingredient: Brazilian Keratin
Item Type: Shampoo/Treatment
Net Weight: 100ml
Number of Pieces: 1 Unit
Origin: Mainland China