{"product_id":"purc-keratin-treatment-shampoo-100ml-brazilian-keratin-straightening-smoothing-all-hair-types","title":"PURC Keratin Treatment Shampoo 100ml – Brazilian Keratin Straightening \u0026 Smoothing for All Hair Types","description":"\u003ch2\u003eThe Shampoo That Straightens While It Cleans\u003c\/h2\u003e\u003cp\u003eMost shampoos clean your hair. Some condition it. Very few actually change its texture. The PURC Keratin Treatment Shampoo does something genuinely different: it infuses your hair with Brazilian keratin every time you wash, gradually straightening, smoothing, and repairing your hair with each use — so that over time, your hair becomes progressively easier to manage, progressively smoother, and progressively more frizz-free.\u003c\/p\u003e\u003cp\u003eThis is the shampoo that makes every wash day a treatment day.\u003c\/p\u003e\u003ch2\u003eBrazilian Keratin: The Gold Standard of Hair Smoothing\u003c\/h2\u003e\u003cp\u003eBrazilian Keratin Treatment is the most effective professional hair smoothing system ever developed. By infusing the hair shaft with keratin — the structural protein that hair is made of — it rebuilds the hair's internal structure from within, smoothing the cuticle, eliminating frizz, and creating a straight, smooth finish that lasts.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003ePURC Keratin Treatment Shampoo\u003c\/strong\u003e brings this professional-grade ingredient into your daily wash routine, delivering a consistent dose of Brazilian keratin with every use. The result is hair that gets progressively smoother, stronger, and more manageable over time — without the time, cost, or commitment of a full salon keratin treatment.\u003c\/p\u003e\u003ch2\u003eSuitable for All Hair Types\u003c\/h2\u003e\u003cp\u003eWhether your hair is naturally curly, wavy, straight, fine, thick, colour-treated, or chemically processed, this shampoo works with your hair's natural structure to deliver smoother, more manageable results. The gentle formula cleanses effectively without stripping the scalp's natural oils, making it suitable for daily use across all hair types.\u003c\/p\u003e\u003ch2\u003eProfessional Results, Home Convenience\u003c\/h2\u003e\u003cp\u003ePURC is a professional hair care brand trusted by stylists and consumers worldwide. The Keratin Treatment Shampoo is formulated to the same standards as professional salon products, delivering results that are genuinely transformative rather than merely cosmetic. This is the shampoo that changes how you feel about your hair — one wash at a time.\u003c\/p\u003e\u003ch2\u003eAliExpress Standard Sizing Guide\u003c\/h2\u003e\u003cp\u003eSize: \u003cstrong\u003e100ml (1 unit)\u003c\/strong\u003e. Gender: \u003cstrong\u003eUnisex\u003c\/strong\u003e. Hair type: \u003cstrong\u003eAll\u003c\/strong\u003e. Key ingredient: \u003cstrong\u003eBrazilian Keratin\u003c\/strong\u003e. Item type: \u003cstrong\u003eShampoo\/Treatment\u003c\/strong\u003e.\u003c\/p\u003e\u003ch2\u003eStraight. Smooth. Frizz-Free. Every Wash.\u003c\/h2\u003e\u003cp\u003eThe PURC Keratin Treatment Shampoo turns every wash day into a treatment day — delivering the straight, smooth, frizz-free hair you want, one wash at a time. If you've been fighting frizz and dreaming of smoother hair, this is where you start.\u003c\/p\u003e\u003ch2\u003eSPECIFICATIONS\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eBrand Name:\u003c\/strong\u003e PURC\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eGender:\u003c\/strong\u003e Unisex\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHair Type:\u003c\/strong\u003e All\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIngredient:\u003c\/strong\u003e Brazilian Keratin\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eItem Type:\u003c\/strong\u003e Shampoo\/Treatment\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNet Weight:\u003c\/strong\u003e 100ml\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eNumber of Pieces:\u003c\/strong\u003e 1 Unit\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOrigin:\u003c\/strong\u003e Mainland China\u003c\/p\u003e","brand":"Elanique","offers":[{"title":"12 Percent \/ China Mainland","offer_id":53754738606423,"sku":"200007763:201336100;43:200006120#12 Percent","price":33.87,"currency_code":"USD","in_stock":true},{"title":"Purifying Shampoo \/ China Mainland","offer_id":53754738639191,"sku":"200007763:201336100;43:201336264#Purifying Shampoo","price":33.87,"currency_code":"USD","in_stock":true},{"title":"5 Percent \/ China Mainland","offer_id":53754738671959,"sku":"200007763:201336100;43:201336259#5 Percent","price":33.25,"currency_code":"USD","in_stock":true},{"title":"8 Percent \/ China Mainland","offer_id":53754738704727,"sku":"200007763:201336100;43:201336263#8 Percent","price":32.75,"currency_code":"USD","in_stock":true},{"title":"12 Percent 1 \/ China Mainland","offer_id":53754738737495,"sku":"200007763:201336100;43:201336268#12 Percent","price":33.47,"currency_code":"USD","in_stock":true},{"title":"12 Percent Lavender \/ China Mainland","offer_id":53754738770263,"sku":"200007763:201336100;43:201336267#12 Percent Lavender","price":35.12,"currency_code":"USD","in_stock":true},{"title":"Daily Shampoo \/ China Mainland","offer_id":53754738803031,"sku":"200007763:201336100;43:201336265#Daily Shampoo","price":33.17,"currency_code":"USD","in_stock":false},{"title":"Daily Conditioner \/ China Mainland","offer_id":53754738835799,"sku":"200007763:201336100;43:201336266#Daily Conditioner","price":33.72,"currency_code":"USD","in_stock":false},{"title":"5pcs Hair Mask \/ China Mainland","offer_id":53754738868567,"sku":"200007763:201336100;43:5244#5pcs Hair Mask","price":26.55,"currency_code":"USD","in_stock":true},{"title":"0 Percent \/ China Mainland","offer_id":53754738901335,"sku":"200007763:201336100;43:201336262#0 Percent","price":34.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/8463\/0103\/files\/S4233d45ef6054ae79345b0b546202316b.webp?v=1783674726","url":"https:\/\/elanique.shop\/products\/purc-keratin-treatment-shampoo-100ml-brazilian-keratin-straightening-smoothing-all-hair-types","provider":"Elanique","version":"1.0","type":"link"}