{"product_id":"purc-brazilian-keratin-treatment-set","title":"PURC Brazilian Keratin Treatment Set – Purifying Shampoo \u0026 Smoothing Keratin","description":"\u003ch2\u003eFrizzy, Unruly Hair That No Shampoo Has Been Able to Tame\u003c\/h2\u003e\u003cp\u003eIf your hair is naturally curly, coarse, or chemically treated, you already know the daily battle. Humidity makes it frizz. Heat styling damages it further. And the cycle of washing, fighting, and styling takes more time and effort than it should. Standard shampoos and conditioners manage the surface — they don't address the structural reason your hair behaves the way it does.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003ePURC Brazilian Keratin Treatment Set\u003c\/strong\u003e goes deeper. A professional-grade purifying shampoo that prepares the hair shaft for treatment, paired with a Brazilian keratin formula that penetrates the cortex to smooth, straighten, and repair from within. Results that last 3–4 months. The kind of transformation that used to require a salon visit.\u003c\/p\u003e\u003ch2\u003eStep 1: PURC Purifying Shampoo — Prepare the Hair for Treatment\u003c\/h2\u003e\u003cp\u003eThe purifying shampoo is not a standard cleanser. It's formulated to remove the mineral deposits, product buildup, and surface oils that would otherwise prevent the keratin treatment from penetrating the hair shaft effectively. A thorough purifying wash is the step that determines how well the treatment works — and most people skip it because they don't have the right product. This shampoo ensures the hair is completely clean and open, ready to absorb the maximum amount of keratin.\u003c\/p\u003e\u003ch2\u003eStep 2: Brazilian Keratin Treatment — Smooth, Straighten \u0026amp; Repair\u003c\/h2\u003e\u003cp\u003eThe Brazilian keratin formula penetrates the hair cortex and fills the structural gaps caused by damage, chemical processing, and natural porosity. The result is hair that is smoother, straighter, and significantly more manageable — with frizz eliminated at the structural level rather than temporarily suppressed by styling products. The treatment takes 20–40 minutes to apply and lasts 3–4 months, making it one of the most cost-effective professional hair treatments available.\u003c\/p\u003e\u003cp\u003eAvailable in 0%, 5%, 8%, and 12% formaldehyde-free concentrations — select the strength that matches your hair's texture and the level of straightening you want to achieve. Finer or less resistant hair responds well to lower concentrations; coarser or more resistant hair benefits from higher concentrations.\u003c\/p\u003e\u003ch2\u003eProfessional Results at Home\u003c\/h2\u003e\u003cp\u003ePURC is a professional hair care brand trusted by salons and home users worldwide. The Brazilian keratin system is the same technology used in professional keratin treatments — delivered in a format that's accessible for home use, with clear instructions and a 100ml size that's ideal for a single full treatment.\u003c\/p\u003e\u003ch2\u003eWhat's Included\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e100ml PURC Purifying Shampoo\u003c\/li\u003e\n\u003cli\u003e100ml Brazilian Keratin Treatment (0%, 5%, 8%, or 12% — select your concentration)\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eProduct Specifications\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e PURC\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSet contents:\u003c\/strong\u003e Purifying shampoo + keratin treatment\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNet weight:\u003c\/strong\u003e 100ml + 100ml\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKey ingredient:\u003c\/strong\u003e Brazilian keratin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eApplication time:\u003c\/strong\u003e 20–40 minutes\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eResults duration:\u003c\/strong\u003e 3–4 months\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGender:\u003c\/strong\u003e Women\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeriod after opening:\u003c\/strong\u003e 36 months\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHazardous chemicals:\u003c\/strong\u003e None\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eStop fighting your hair every morning. The PURC Brazilian Keratin Treatment Set gives you salon-smooth, frizz-free hair that lasts months — applied at home, on your schedule.\u003c\/p\u003e","brand":"Elanique","offers":[{"title":"12 percent keratin","offer_id":54341415436631,"sku":"43:201336267#12 percent keratin","price":82.81,"currency_code":"USD","in_stock":true},{"title":"0 percent keratin","offer_id":54341415469399,"sku":"43:201336259#0 percent keratin","price":79.96,"currency_code":"USD","in_stock":true},{"title":"8 percent keratin","offer_id":54341415502167,"sku":"43:201336265#8 percent keratin","price":81.86,"currency_code":"USD","in_stock":true},{"title":"5 percent keratin","offer_id":54341415534935,"sku":"43:201336264#5 percent keratin","price":80.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/8463\/0103\/files\/S7d48fe670b99426facf7ca2a951ad006j.webp?v=1786727411","url":"https:\/\/elanique.shop\/products\/purc-brazilian-keratin-treatment-set","provider":"Elanique","version":"1.0","type":"link"}