{"product_id":"herorange-ice-velvet-lip-glaze-transparent-matte-velvet-gloss","title":"HERORANGE Ice Velvet Lip Glaze – Transparent Matte Velvet Lip Gloss 7g","description":"\u003ch2\u003eThe Lip Finish You’ve Been Looking For: Velvet Without the Dryness\u003c\/h2\u003e\u003cp\u003eMatte lips are sophisticated. Glossy lips are luminous. But velvet lips — the finish that sits between the two, with the depth of matte and the comfort of gloss — are something else entirely. They are the finish that photographs beautifully, that looks expensive, that feels comfortable to wear, and that delivers the kind of soft-focus, blurred-lip effect that has dominated beauty editorial for the past several years. The challenge has always been achieving this finish without the dryness and discomfort that most matte formulas cause.\u003c\/p\u003e\u003cp\u003eThe \u003cstrong\u003eHERORANGE Ice Velvet Lip Glaze\u003c\/strong\u003e solves this challenge. A transparent velvet formula that delivers the soft, blurred matte finish of velvet lips without the tight, dry feeling that conventional matte lipsticks produce. The ice velvet texture is lightweight, comfortable, and genuinely wearable — a formula that you can apply in the morning and forget about, because it stays comfortable and looks beautiful throughout the day.\u003c\/p\u003e\u003ch2\u003eIce Velvet Technology: The Science Behind the Finish\u003c\/h2\u003e\u003cp\u003eThe ‘ice velvet’ designation refers to the specific texture of this formula — a lightweight, airy consistency that applies smoothly and dries to a soft velvet finish without the heaviness or stiffness that heavier matte formulas can produce. The transparent base allows the natural colour of your lips to influence the final shade, creating a personalised result that works with your individual lip tone rather than against it.\u003c\/p\u003e\u003cp\u003eThe velvet finish is achieved through a combination of fine matte pigments and a flexible film-forming base that creates a smooth, even surface on the lips. The result is a finish that looks like velvet — soft, dimensional, and beautifully blurred — without the texture of velvet, which means it is comfortable to wear and does not emphasise the fine lines and texture of the lips the way that heavier matte formulas can.\u003c\/p\u003e\u003ch2\u003e7g: A Generous Size for a Premium Formula\u003c\/h2\u003e\u003cp\u003eAt 7g, this lip glaze is generously sized for a premium formula — significantly larger than the 3–4ml that most liquid lipsticks provide. This means more applications per product, better value per gram, and the confidence that your favourite shade will last through the season rather than running out at the worst possible moment.\u003c\/p\u003e\u003ch2\u003eHow to Apply for the Perfect Velvet Finish\u003c\/h2\u003e\u003cp\u003eApply to clean, dry lips using the applicator wand. Start at the centre of the upper lip and work outward to the corners. Apply to the lower lip and press lips together gently to blend. Allow to dry for 30–60 seconds for the velvet finish to set. For a more intense colour, apply a second coat after the first has dried. The transparent base means the formula can be layered without becoming heavy or uncomfortable.\u003c\/p\u003e\u003ch2\u003eWhy Makeup Lovers Choose This Lip Glaze\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eIce velvet formula — soft, blurred matte finish without dryness\u003c\/li\u003e\n\u003cli\u003eTransparent base — works with your natural lip tone\u003c\/li\u003e\n\u003cli\u003eLightweight and comfortable — wearable all day\u003c\/li\u003e\n\u003cli\u003e7g generous size — more applications per product\u003c\/li\u003e\n\u003cli\u003ePhotographs beautifully — the editorial velvet finish\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin tones and lip shapes\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eSpecifications\u003c\/h2\u003e\u003cp\u003e\u003cstrong\u003eBrand:\u003c\/strong\u003e HERORANGE\u003cbr\u003e\u003cstrong\u003eModel:\u003c\/strong\u003e HR567\u003cbr\u003e\u003cstrong\u003eType:\u003c\/strong\u003e Lip glaze \/ liquid lipstick\u003cbr\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Velvet matte\u003cbr\u003e\u003cstrong\u003eFormula:\u003c\/strong\u003e Transparent ice velvet\u003cbr\u003e\u003cstrong\u003eWeight:\u003c\/strong\u003e 7g\u003cbr\u003e\u003cstrong\u003eSuitable For:\u003c\/strong\u003e All skin tones, everyday and special occasion wear\u003c\/p\u003e","brand":"Elanique","offers":[{"title":"01","offer_id":53337264226647,"sku":"200001176:10#01","price":21.13,"currency_code":"USD","in_stock":false},{"title":"04","offer_id":53337264259415,"sku":"200001176:200211869#04","price":21.13,"currency_code":"USD","in_stock":false},{"title":"05","offer_id":53337264292183,"sku":"200001176:201671809#05","price":21.12,"currency_code":"USD","in_stock":false},{"title":"02","offer_id":53337264324951,"sku":"200001176:2904#02","price":21.13,"currency_code":"USD","in_stock":false},{"title":"03","offer_id":53337264357719,"sku":"200001176:365458#03","price":21.14,"currency_code":"USD","in_stock":false},{"title":"06","offer_id":53337264390487,"sku":"200001176:365462#06","price":21.13,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0903\/8463\/0103\/files\/Sfd7632ed937b48a0900e9143507dd0a9Z.webp?v=1778294885","url":"https:\/\/elanique.shop\/products\/herorange-ice-velvet-lip-glaze-transparent-matte-velvet-gloss","provider":"Elanique","version":"1.0","type":"link"}